Us Against Alzheimer's

UsAgainstAlzheimer's is a nonprofit dedicated to stopping Alzheimer’s disease through community involvement, advocacy, support, research, and legislative measures.

Plans for a redesigned UsAgainstAlzheimer’s flagship website began in early 2017. The primary goal of this redesign was to update their online presence with a structured organization and modern design that highlights UsAgainstAlzheimer’s as a leader in the fight to find a cure.

  • Analytics-based Website Structure
  • Program Strategy & Planning
  • Website Design & Organization
  • Front End Development
  • Content Architecture & Strategy
  • Responsive Website Development


Because of the large size of the organization and the number of people involved with it, Brick Factory conducted a discovery phase to outline and organize the key goals and metrics of the new website. Our objective was to understand the usage of the old website and explore the wants and needs of UsAgainstAlzheimer’s internal and external stakeholders. During this phase, we held group stakeholder interviews, analyzed the website’s analytics, and developed a roadmap that included deliverables such as user personas, content structure and sitemap, and content hierarchies. By conducting a discovery phase before we began the build of the website, we rooted all future decisions regarding the build in documented analysis and strategy.

Website Organization

UsAgainstAlzheimer’s had a complicated presence. In addition to multiple initiatives embodied by a variety of microsites, UsAgainstAlzheimer’s is made up of several different networks that represent populations most often affected by Alzheimer’s disease. In order to simplify both the user’s and administrator’s experiences, UsAgainstAlzheimer’s needed to find a way to stylistically unify and easily transition between the multiple networks and microsites. We organized these issues by implementing a technical solution via specialized widgets and content types.

Network Content Type

Network Content Type We unified the look of the networks by creating a network content type, making it easier to highlight specific reports, incorporate a dynamic grid of resources, and add a scroller of network staff members. A common issue with these networks was finding a design-friendly way to incorporate multiple paragraphs of text on their page. On the old website, we would’ve solved this problem with hyperlinks to other internal pages or just adding blocks of text. However, on the new website, we created a tabbed content widget with a built in menu for users to click through multiple sections of text within the same space.

UsA2 Network

Dynamic Grid Content Type

We organized the multiple microsites by using our partner list dynamic grid, accommodating multiple UsAgainstAlzheimer’s microsites on the main flagship website.

UsA2 Coalition

By folding many elements into one site, we were able to provide unified styling and movement on all the different initiatives UsAgainstAlzheimer’s has worked on and networks they provide. Now, the website has truly become the main command center for the organization.

Email Signup

Previously, we had multiple email signups for all the different networks, causing a lack of unifying factor. There was no way to sign up for multiple networks with one signup; the previous system required users to visit each network if they wanted to sign up for email updates. That, coupled with the difficulty to transition to easily move between networks, was a major inhibitor for UsAgainstAlzheimer’s effort to grow their email list.

Now, we house all network email signups under one form. Users can indicate what networks they want to follow by checking boxes.

This makes sending emails, mobilizing action, and encouraging donations to specific networks easy since lists are all compiled in one place.

UsA2 Email