Gambling Survey Microsite

National Survey of Gambling Attitudes and Gambling Experiences (NGAGE)

Brick Factory worked with the National Council on Problem Gambling (NCPG) on a microsite for their National Survey of Gambling Attitudes and Gambling Experiences (NGAGE). To communicate the results of this expansive study, we created a website with engaging graphic representation of the NGAGE findings and a custom built state-by-state navigation system.

The NGAGE survey included over 28,000 participants from across the U.S. and the results provide an overview of both national and state-by-state gambling participation and problem gambling trends. Our job at Brick Factory was to take thousands of data points and transform them into a visually informative, accessible website.

“The data will be a critical tool for advocates, industry and legislators as they consider state-by-state sports betting initiatives, providing evidence to illuminate patterns of past behaviors as they consider possible future impacts,” said Keith Whyte, Executive Director of NCPG. “We also expect that the data will bolster our efforts to gain support for better access to treatment and services for those affected by problem gambling and gambling addiction.”

Gambling Pie Charts

Data-Driven Storytelling

To tell the story of the survey, our creative team built custom graphics for each survey question. The visual representation offers advocates a persuasive tool to use in their work. Effective visuals allow the survey data to speak for themselves, without the need for excessive explainer text.

Gambling Graphics


To engage visitors, we offer the data in a “National Trends” and “State-by-State” view. To allow visitors to quickly find their state, our state navigation menu scrolls based on mouse hover. Sidebar navigation allows visitors to quickly find data they’re looking for.

gif showing state navigation
gif showing sidebar navigation


The basis of this website is Wordpress: a content management system that allows NCPG to integrate the microsite into their main site in the future.

For this project, we chose to build on top of the existing Wordpress architecture and focus on front end improvements, saving development time and lowering the budget.

About NCPG

NCPG’s mission is to lead state and national stakeholders in the development of comprehensive policy and programs for all those affected by problem gambling. As part of that mission, NCPG strives to be an objective, accurate and reliable source of information for all those concerned with problem gambling.