Melcrum works with leaders and teams around the globe to build skills and know-how in Internal Communication. To further this mission, Melcrum provides its client with a vast online database of proprietary Internal Communications research as well as hands-on training.A long-time client, Melcrum has engaged Brick Factory to complete two redesigns of its flagship website, Last year, Brick Factory overhauled the entire web program, implementing an updated design focused on bringing dynamic content and training tools to the forefront of the platform.

  • Program Strategy & Planning
  • Informational Architecture
  • Content Audit & Strategy
  • Technology Audit & Strategy
  • Drupal Development


During the planning phase of the project, the Brick Factory and Melcrum worked together to flesh out the new feature set of the updated site and create a revamped style guide that would blend old and new. Key aspects of the project addressed surfacing Melcrum’s most popular content, streamlining their navigation structure and creating tailored experiences for both members and new visitors.

Online Resources

Melcrum provides a variety of different types of resources on Internal Communication topics such as Employee Engagement, Managements & Competencies, and Measurement & Evaluation. The site also features a robust membership section, giving users access to gated content and discounted training courses.

The latest redesign focused on overhauling these resources, allowing Melcrum to feature their best content while giving users the tools to find the issue-specific content they need.

Self Assessment Quiz

Melcrum’s core mission is helping its clients become better internal communicators. The Brick Factory collaborated with Melcrum to create an online tool that allows Melcrum clients to assess their internal communications skills. The tool assesses users on a variety of internal communications disciplines and provides a curated list of training resources they can use to improve their skills.


Melcrum’s original site was built in flat HTML, making it difficult for staff to update, and for the site to grow and evolve. The Brick Factory team reconstructed Melcrum’s web program in the open source CMS Drupal. As part of this conversion, the Brick Factory team created a new information architecture structure using Drupal’s content types and taxonomies, and ported all existing content into Drupal.

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