CLS Strategies

CLS Strategies

In 2013, strategic communications firm Chlopak Leonard Schechter & Associates was in the midst of rebranding itself as CLS Strategies. As part of that process, CLS developed a new logo and color palette, and changed the way it talked about the great work they do. CLS engaged Brick Factory to implement this new brand online and to rebuild its flagship website, www.clsstrategies.com.

  • Program Strategy & Planning
  • Content Audit & Strategy
  • Informational Architecture
  • Online Brand Identity
  • Drupal Development
  • Responsive Website Design

Planning

During the planning phase of the project, the Brick Factory and CLS worked together to flesh out the feature set of the new site and to create a streamlined new site architecture. Key aspects of the project addressed during the planning of the program included how best to tell the story of CLS’ work given its complexity and how to highlight its greatest asset, its people.

Design

CLS wanted its new site to have an elegant and simple design that used bold photography to tell its story. As part of the redesign CLS hired a photographer to take headshots of all employees and more informal shots of them in their work environment. Given the rise of mobile the last few years, CLS also wanted a responsive design that works just as well on mobile phones and tablets as it does on desktop computers.

The Team

CLS has a talented and experienced team of veteran political operatives, former journalists and corporate communications experts. As part of the redesign CLS wanted to create attractive bio pages for its staff that both highlighted their vast experience and showcased their interest and personalities.

The Work

As a strategic communications firm, it is difficult for CLS to explain what it does using marketing copy. The best way to bring their work to life is by highlighting select client projects. Our Brick Factory team designed attractive and usable case studies that showcase the results CLS has achieved for its clients..

Drupal

CLS’ previous site was built in Wordpress. Given that the new site would be more ambitious and have more diverse content types, our Brick Factory team reconstructed CLS’s web program in the open source CMS Drupal. Drupal will allow for CLS’ website to grow and evolve along with the company.

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